Mothercare recently
announced that they intend to shut 170 UK stores over the next three years;
bringing their store total down to 200 (BBC News, 2012). Mothercare has been on
a gradual decline in recent times so this news does not necessarily come as a
big shock to many. Shareholders are likely to be particularly disappointed as
it was announced that dividend payments would be suspended as the company
concentrated on refinancing its current bank borrowings (Financial Times,
2012). After being such a successful chain for
so many years, where did it all go wrong? Had dividend payments dried up in
recent years?
Mothercare reported that
the company was debt free in May 2011, had refinanced its bank facilities and
made increased dividend payments totalling £15.5m
(Mothercare, 2011). The company was aware that it was struggling at the time so
why did it make these payments? Some may suggest that Mothercare could afford
to make this payment at the time as dividends can only be paid out of realised
profits. The problem here is that it does not necessarily have to be the
realised profits from that particular year. The dividend payments could be
based on realised profits from a few years ago when the company was much more
stable and successful.
Market value may have been
one reason why Mothercare persisted in paying handsome dividends under the circumstances.
As the company continued to increase their dividends, shareholders would
hopefully stay invested in the company rather than selling their shares. A
share price can decrease for a company if they do not make regular dividend
payments. Some investors judge the performance of a company on the dividend
payments. This suggests why some companies continue to make these payments when
they actually cannot afford to.Making dividend payments for this reason does not solve the financial situation in any way. It just avoids the inevitable downfall that will occur in the future
As the graph below
shows, the share price of the company remained high until October 2011 when the
company issued its second profit warning of the year (BBC News, 2011). This
suggests that the company did not maybe concentrate on its profits and margins
as much as it should have. If this had been more of a primary focus then the
profits may have remained higher and therefore the share price would not have
dropped dramatically. .
(Yahoo Finance, 2012)
Porterfield (1965)
argued that dividend payments should be used to maximise shareholder wealth. Modigliani & Millar (1961) countered this
statement with ‘Dividend Irrelevance’. They suggested
that in the short term dividend payments were not all that important and that
the long term growth of a company is what would lead to shareholder wealth
maximisation. If Mothercare had followed this advice then maybe they would not
find themselves in this current predicament. An argument against this is how long is it possible to not
make dividend payments for and when does the long term no longer become the
long term? Surely there comes a point where shareholders would become
disgruntled at not receiving any form of payment on their investment.
Mothercare investors may accept not being paid dividends now but only on the
basis that the company will repay them for this patience in the future.
In February it was
announced that Simon Calver would leave Lovefilm to take over the reign at
Mothercare (BBC News, 2012). He will have been fully aware of Mothercare’s financial turmoil as they announced two
profit warnings last year. Mr Calver must feel that he knows what needs to be
done at the company in order to regain stability and move the company forward.
However, many other senior figures have taken over at other struggling
companies in the past and have failed to deliver what they promised; Woolworths
being a perfect example. If the company does not succeed then some may argue
that appointing Mr Calver will have cost money that could have been used more appropriately
elsewhere in an attempt to save the company.
It is most likely that
the new Chief Executive was the person who decided to not make dividend
payments; this may well have been his first major decision in this role. This
shows how dividends can play a key role in the success or failure of a company.
It is important to notify shareholders as to why dividends will not be paid. If
they are not informed then it is more likely that they will sell their
investment and move elsewhere. If the message is communicated properly and the
reason is justifiable then it is more likely that the shareholders will
appreciate the honesty and maybe not sell after all.
UK companies currently
pay dividends to their respective shareholders twice a year. An interim
dividend is paid during the year and then a final dividend is paid after shareholder
approval is given at an annual general meeting (AGM). I believe that this could
be one of the main problems to why dividend payments made can be misjudged.
Some companies may feel pressurised to make a payment even if they realistically
know that they cannot afford to at that moment in time. If a company could
choose to make dividend payments at any given time then surely this would be
more appropriate. Companies would be able to assess all of their financial and
investment options accordingly before deciding how much to pay in dividends and
when to make this payment. It would become more apparent that companies were
making dividend payments because they were in a position to do so rather than
feeling that they had to because it was that time of the year. Companies
could operate more efficiently in this manner and therefore the dividend payments
may be more generous as the companies become more successful.
It is possible for companies
to recover and be successful again but the right people need to be in place for
this to happen. Strong characters are needed and these strong characters need
to make the right decisions at the right time. Neil Harrington, the finance
director of Mothercare, left the company in April (Telegraph, 2012) and this
may be a blessing in disguise. One reason contributing to why that individual left
may have been to avoid the tough times that lay ahead for the company.
Putting
a stop to dividends in the short term may well be what saves Mothercare in the
long term. Arnold (2008) states that dividends are “that part of profit paid
to ordinary shareholders, usually on a
regular basis”.
This definition may not be appropriate in the near future if many other
companies follow the trend of Mothercare.
Sources used:
ArnoldBBC News
Financial Times
Modigliani & Millar
Mothercare Annual Report
Porterfield
Telegraph
Yahoo Finance





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